Report
•
US
•
2025
•
Health & Beauty
Fragrances & Perfumes
Explore the evolving US fragrances market with insights on consumer trends and competitive dynamics.
LIVE DATA
Last Updated: Today (
20 Aug 2023
)
Trends
Find out what is in demand and the most popular trends amongst consumers today
Brands
Understand which of your competitors are most popular with consumers
Seasonality
Optimise decisions by understanding customer demand throughout the year
Growth Segments
See where to focus your brand efforts by seeing high growth market segments
Market Trends
Plan better by knowing key market shifts driven by changes in consumer behaviour
Categories
Find top product categories and position your product correctly
Customer Problems
Find pain points customers are concerned about and better serve their needs
Products
See the most popular products amongst consumers within the market
FOR CONSUMER BRANDS
Unlock the US Fragrances Market Potential
Gain comprehensive insights into the US fragrances market, including trends, consumer preferences, and competitive analysis to drive your brand's success.
4.50%
Annual growth rate of the US fragrance market.
30.00%
Percentage of consumers preferring natural and organic fragrances.
2x
Increase in demand for personalized fragrance experiences.
COMPETITION
Identify opportunities and win against your competition
Evaluate emerging competitors and industry leaders like Le Labo to refine your brand's positioning and stand out in the fragrance market.
TOP PRODUCTS
Accelerate growth with tailored and real-time product insights
Analyze fragrance formulations and packaging innovations to enhance your product offerings and capture consumer interest.
TRENDS
Discover top and emerging trends to stay ahead
Identify key trends such as sustainable ingredients and digital channels to align your fragrance brand with market demands.
CONSUMER BEHAVIOUR
Better understand consumer needs and preferences
Discover consumer preferences and buying patterns in fragrances to tailor your marketing and product development strategies effectively.
WHAT IS INCLUDED
Complete market insights
Access product and market insights to fuel your brand's journey in the competitive eCommerce landscape
timeline
Market Trends
See what is in demand and the most popular trends amongst consumers today
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Competition
Understand which of your competitors are most popular with consumers
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Top Products
See the most popular products amongst consumers within the market
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Contextual Insights
Plan better with deeper insights into
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Customer Problems
Discover customer pain points customers and better serve their needs
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Seasonality
Optimise decisions by understanding customer demand throughout the year
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Growth Segments
See where to focus your brand efforts by seeing high growth market segments
category
Key Categories
Find top product categories and position your product correctly
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HOW IT WORKS
&facts manages the intricate data gathering and analysis, presenting you with clear and actionable insights.
You focus on decisions, we handle the details.
You focus on decisions, we handle the details.
1. Create a report
2. Our Data Engine
Data undergoes AI-driven processing, delivering distilled insights for rapid, informed decisions.
3. Actionable Insights
See actionable insights that decode consumer behaviour, preferences, and potential opportunities
