Report
•
US
•
2025
•
Health & Beauty
Beauty
Explore 2025 trends in skincare, makeup, haircare, fragrance, and nail care.
LIVE DATA
Last Updated: Today (
20 Aug 2023
)
Trends
Find out what is in demand and the most popular trends amongst consumers today
Brands
Understand which of your competitors are most popular with consumers
Seasonality
Optimise decisions by understanding customer demand throughout the year
Growth Segments
See where to focus your brand efforts by seeing high growth market segments
Market Trends
Plan better by knowing key market shifts driven by changes in consumer behaviour
Categories
Find top product categories and position your product correctly
Customer Problems
Find pain points customers are concerned about and better serve their needs
Products
See the most popular products amongst consumers within the market
FOR CONSUMER BRANDS
Unlock the Future of Beauty
Gain insights into the US beauty market with our comprehensive report, covering skincare, makeup, haircare, fragrance, and nail care. Perfect for brands aiming to understand market dynamics, consumer behavior, and competitive landscapes.
8.10%
Projected annual growth rate of the US beauty market.
25.00%
Increase in demand for clean beauty products.
3x
Growth in e-commerce beauty sales since 2020.
COMPETITION
Identify opportunities and win against your competition
Evaluate competitor strategies in skincare, makeup, and more to identify market gaps and enhance your brand's positioning.
TOP PRODUCTS
Accelerate growth with tailored and real-time product insights
Delve into product innovations and consumer preferences in beauty categories to refine your offerings and boost market appeal.
TRENDS
Discover top and emerging trends to stay ahead
Stay ahead with insights on clean beauty, sustainable packaging, and other trends shaping the beauty industry in 2025.
CONSUMER BEHAVIOUR
Better understand consumer needs and preferences
Understand shifts in consumer preferences and purchasing habits to personalize your beauty products and enhance customer loyalty.
WHAT IS INCLUDED
Complete market insights
Access product and market insights to fuel your brand's journey in the competitive eCommerce landscape
timeline
Market Trends
See what is in demand and the most popular trends amongst consumers today
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Competition
Understand which of your competitors are most popular with consumers
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Top Products
See the most popular products amongst consumers within the market
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Contextual Insights
Plan better with deeper insights into
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Customer Problems
Discover customer pain points customers and better serve their needs
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Seasonality
Optimise decisions by understanding customer demand throughout the year
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Growth Segments
See where to focus your brand efforts by seeing high growth market segments
category
Key Categories
Find top product categories and position your product correctly
Get Report
HOW IT WORKS
&facts manages the intricate data gathering and analysis, presenting you with clear and actionable insights.
You focus on decisions, we handle the details.
You focus on decisions, we handle the details.
1. Create a report
2. Our Data Engine
Data undergoes AI-driven processing, delivering distilled insights for rapid, informed decisions.
3. Actionable Insights
See actionable insights that decode consumer behaviour, preferences, and potential opportunities
