SHOPIFY EXPERT
United Kingdom
Development
SEO

UnderwaterPistol

Accelerating ecommerce growth through market-leading tech and creative. Shopify Plus agency that empowers ecommerce brands to dominate.
Development, UI/UX, Migration, Conversion, Branding, SEO
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Connect with UnderwaterPistol

Accelerating ecommerce growth through market-leading tech and creative.We're Underwaterpistol, the Shopify Plus agency that empowers ecommerce brands to dominate in a competitive market. With over two decades in the business, we pioneer industry-defining online experiences that captivate customers, drive conversions and shape the future of online retail.Our passion for innovation and unrivalled blend of technical and creative expertise allow us to push the boundaries of what's possible, helping challenger brands compete with industry giants. We're here to level the playing field.

Services

Shopify Plus development

  • ENHANCE - We’re a tech-first Shopify development company. We extend the capabilities of the Shopify Plus platform to give brands a competitive edge, utilising APIs and other technical integrations to enhance the performance and functionality of your store. Our expert Shopify developers craft custom themes and highly customised solutions that deliver exceptional user experiences and ultimately drive revenue.
  • INNOVATE - As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders. We’re passionate about embracing the latest technologies to curate custom solutions to unique client challenges, driving revenue, increasing conversion rates, and providing a competitive edge in the marketplace.
  • OPTIMISE - Effective Shopify development is an ongoing process that evolves with your brand and your audience. With regular performance reviews, feature updates, and ongoing maintenance, we ensure that your ecommerce website is always up-to-date, secure, and optimised for maximum conversions. Our goal is to help you continuously improve your site to meet the changing needs of your customers and the ecommerce industry as a whole.

Shopify Plus web design

  • PLAN - Design research drives the creation of a successful Shopify Plus store. We start by sitting down with you and your team to gain an understanding of your ecommerce business, your brand and your target market. From there, we create the information architecture, user journeys and wireframes that give purpose to your new site, incorporating your branding to powerfully communicate your distinct identity.
  • IMPLEMENT - With a research-backed framework in place, our web designers draw up plans for your new store, including a style guide to ensure that your brand’s personality is prominent on every page. Once you’re happy with the design, our in-house team of developers bring your new site to life and take it through a rigorous quality assurance process. We make sure everything is perfect for your Shopify Plus store.
  • OPTIMISE - Post-launch, the web design process doesn’t stop. As your brand evolves, our UX experts and designers continually work with you to ensure new additions to your Shopify Plus site meet best practice. Whether you’re launching a fresh collection of products or introducing a loyalty scheme, we’ll adapt designs to ensure that your conversion-driving user journey remains consistent.

Shopify Plus Migration Agency

  • PLAN - Before website migration begins, our team of strategists, UX experts, designers and developers will run an audit of your site to identify what needs to be transferred. This is when we figure out which data must go with you to your new home on Shopify, how we can optimise your theme for go-live, and which third-party apps will drive the growth of your ecommerce business.
  • IMPLEMENT - It’s time to migrate to Shopify. Our migration experts will bring your enhanced site to life, ensuring your refreshed design, payment processing, and any new functionality are running smoothly. Meanwhile, our back-end developers take care of warehouse and point of sale integrations, so sales keep going (and rising) during the migration process.
  • OPTIMISE - Get your new Shopify store noticed. Our SEO team makes sure you retain your existing online presence, while identifying opportunities to elevate your visibility. Creatives level up your copy and content for a market-leading user experience, while our CRM experts transfer your email data, and customise your transactional flows.

Shopify Plus UX design agency

  • PLAN - Design research drives the creation of a successful ecommerce site. Our process starts with a user experience workshop, where our design experts sit down with you to better understand the needs of your business and your customers. From there, we create the information architecture, user journeys, and wireframes that give purpose to your new site, combining your branding with airtight Shopify UX design to maximise sales.
  • IMPLEMENT - With a research-backed framework in place, our design team will draw up plans for your new store, including a style guide to ensure that your brand’s personality is prominent on every page. Once you’re happy with it, our development team will bring your beautiful design to life and take it through a rigorous quality assurance process. We make sure everything is perfect for your Shopify store.
  • OPTIMISE - Post-launch, design doesn’t stop. As your brand evolves, our UX experts and designers continually work with you to ensure new Shopify Plus site additions meet user experience best practice. Whether you’re launching a fresh collection of products or introducing a loyalty scheme, we’ll adapt designs to ensure that your conversion-driving user journey remains consistent.

CRO (Conversion rate optimisation) agency

  • CONVERT- Our expert-led CRO process combines in-depth analysis with data-driven multivariate testing to unlock opportunities for growth. We’ll help you discover exactly what converts, allowing you to achieve increased revenue, higher profitability, more effective advertising and dominance in the ecommerce market. Starting with a leakage report, we identify ‘low-hanging fruit’ and lucrative opportunities to optimise your customer journey. Whether that’s through increasing CTAs, restructuring your navigation, or something else entirely, our CRO specialists collaborate with our team of designers and developers to put your optimisations into practice.
  • OPTIMISE - Conversion rate optimisation isn’t something you can do once and then leave it forever. CRO is ever-evolving, continuously providing new opportunities to grasp the attention - and the sale - of your site’s visitors. With regular agency reporting in place through the likes of Google Analytics, we continue to identify opportunities for driving revenue across your site, with specific recommendations for design and development work. This allows your brand to launch new features that maximise return, engage potential customers and keep you at the forefront of CRO innovation.
  • RETAIN - With acquisition costs skyrocketing, customer retention is a key focus for many growing ecommerce brands. Conversion rate optimisation works towards the same goal, by optimising your site's design, content and user flow to create seamless shopping experiences that delight customers and keep them coming back for more. It’s simple. When your customers have a positive experience on your site, they’re more likely to return and buy again. CRO is an essential step in your retention strategy. Convert more, retain better.


Portfolio

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